Logo Design

I thought creating the logo was much harder than I originally thought it to be. Before I started drawing I pictured this project as something that I could fly right through. It wasn't until I sat down to start drawing that I realized it was going to take quite a bit more thinking and sketching to get to a final logo.

The process of getting to a final logo was interesting. It really takes some creative thinking to figure out what you want to put down on the paper. My ideas for the logo centered around getting my name or initials in it somehow, along with a symbol or a picture that would represent me. I liked the idea the simplicity can say a lot sometimes, but it was hard trying to figure out what I could draw that would be simple, yet say many things about myself. I decided to go with more of a "business card" idea and focused on what I could fit on a card that wouldn't look to cramped, would say a lot, and would be visually pleasing. My final decision was to go with the Capricorn symbol of astrology because it is my birth symbol. When I thought about it I realized that the Capricorn symbold represented all things that are me. There was an astrology book that I once read and remembered thinking how closely the description of the Capricorn fit my own personality. I placed the stars around it because Capricorn is a symbol of the stars. Artistically speaking, the stars make your eyes move around the logo instead of focusing on just one spot. It is also balanced with the black of my name and the symbol on either side and the star in the top left corner brings together the stars floating around the symbol as well.

In creating my logo the most important discovery I made was that it can be very difficult to choose what symbols, letters, or pictures to draw that will be representational in a big way. It is a challenge to say as much as you can about yourself in a very little way. As a result of not wanting my logo to be too cramped or visually overwhelming I had to think even harder about ways to represent myself. I've never had to create a logo of myself before which also led me to quite a bit of thinking about myself. I discovered that the most important thing I would want to get across to somebody in a personal logo would be my personality.

From watching the videos and the powerpoints I learned that not only does it take many numerous copies to get a logo just right, but that even the symbols you use in a logo can say more than you think. A circle is more likely to represent energy than space. It is important to choose things carefully because they will make a big impact on your audience. I enjoyed the first video more than the second because it took you through the different stages of creating a logo and why the business liked or disliked different ideas.